Google My Business - Page 1 - solved!
By claiming your business location in Google Maps you are entering the 'Google Directory' and providing you complete all the information fields correctly you are more than likely going to appear in searches in the 'Three Pack' on page one. And it won't cost you a penny.
So why a Virtual Tour?
Since 2015/6, the Google search algorithms take into account two extra important pieces of information. Location and image quality. Forget the 'tour' bit for a moment. My virtual photography is done on an SLR camera and each 360° panorama in the tour is a high-quality interactive image, increasing your rank factor.
What Google say
Businesses that add photos to their listings receive 42% more requests for driving directions on Google Maps and 35% more clicks through to their websites than businesses that don’t.
Once I've published your tour to Google Maps you can easily embed it in your website free of charge. For those visitors to your website they can do what comes naturally and have a good look around. Time-spent-on-page of your website is excellent for page-rank points.
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Edwin Devey is a certified Google Trusted Street View Photographer who has helped many businesses, large and small, to capitalise on their space by attracting new customers via interactive digital marketing.